Start Up Institute

An intensive entrepreneurship program returns to Jackson this spring to help jump start aspiring entrepreneurs and to encourage Wyoming's economic growth and diversification.

After the successful launch of the "Start Up Institute" last fall, Central Wyoming College and Silicon Couloir are partnering again to offer the program that is designed to provide participants with the tools and skills that companies utilize to launch successful business ideas. The institute is a hands-on, experiential and practical course focused on helping individuals work on and launch their business ideas, said Central Wyoming College Start Up Institute Program Director Liza Millet.


Next Session

April 8, 2014 through June 12, 2104

Participants dedicate three full days per week to class time in addition to working through the ideas after class hours. Specifically, they will leave the program being able to

  • Determine the key need and benefit of their product or service Develop a clearly defined target audience profile
  • Understand and layout the competitive landscape
  • Conduct quantitative and qualitative research to optimize their product positioning
  • Build a detailed budget, financial model and cash flow projections
  • Develop a strategic plan and timeline for implementation
  • Walk away with an "elevator pitch," key marketing plan elements, a convincing investor deck, corporate overview, and more.

Instructor Sandy Schultz Hessler, who teaches the program, brings a wealth of business and teaching experience to the front of the classroom. She has taught at Harvard, Tufts University and U. Miami Ohio and has been a successful entrepreneur and marketing professional. She states, "Creating the strong foundation for a business - that is the mission of the Start Up Institute. Everything we do develops the knowledge, the synergy and the support to help you build a successful business."

Enrollment is limited. Applications are welcome and encouraged from any location. Financial assistance may be available to those who qualify. College credit is available from CWC. Go here for more details and to apply. Applications are due February 1 and will be considered on a rolling basis if the class does not fill at that time. Call Central Wyoming College Start Up Institute Program Director Liza Millet for additional information at 917-864-9395 or


Start-Up Institute

CWC Program Director

Liza Millet

or email  




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